Friday, April 29

How is your website performing ? Google Analytics

On Fri 6th May, Web Seven will complete the migration of all clients websites
to its new servers, ensuring that all clients site are housed on the very latest, reliable technology available.

As part of the move, the old server statistics reporting device - AWStats- will no longer be supported.

Web Seven recommends that all clients who do not currently use the Google Analaytics setup to monitor their
site statistics, use this as an opportunity to signup for GA - a solution that allows clients rich insights into their website traffic and marketing effectiveness.

What is Google Analytics ?

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
GA is the most widely used website statistics service - currently in use on around 57% of the 10,000 most popular websitesin the world.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.

How do I sign up for it ?
Google Analytics is implemented by including what is known as a "page tag".
This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of code that Web Seven can integrate into each client's website.

To signup for GA, simply visit the following link:

http://www.google.com/analytics/

Once Web Seven clients have signed up for GA, simply send us an email with your GA code, which will then be placed
into your website to access the full range of GA tools to view your website's performance.

No comments:

Post a Comment